Sooner or later, every business faces the need to update its online presence. After all, visual trends are changing, technologies are progressing, and the old site design can no longer compete with modern competitors. At the same time, redesign is not just about changing the color scheme or adding new images. This is a complex process that can be compared to a surgical operation on the body of your business. Careless actions at this stage can have serious consequences: from the loss of organic traffic through search engines to a sharp decrease in conversion due to a non-functional interface.
The DVL web studio team, under the leadership of our CEO Yuriy, has been working in the IT market for 9 years, and our experience shows that it is quite possible to avoid critical mistakes if you approach the redesign carefully and professionally. Here are some key aspects to consider when updating your site.
Redesign Risks for SEO
The success of the site directly depends on its visibility in search engines. If the redesign is undertaken only by designers, without the involvement of technical experts and SEO specialists, you are almost guaranteed to lose your positions in Google. Search engines evaluate the site according to completely different criteria than users. For them, the stability of the structure, the correct organization of the content and the preservation of the URLs of the pages are important.
Incorrect work with the structure and change of addresses
The most common mistake when updating a site is haphazardly changing structural elements and URLs without setting up redirects. If pages that have generated traffic for years become unavailable due to removal or a change of address, users receive a 404 error. This not only affects the user experience, but also negatively affects search engine rankings. Our approach at DVL always includes creating a detailed redirect map and setting up appropriate redirects (301 redirects) to preserve the accumulated page weight and even improve their rankings.
Unjustified removal of optimized content
In the pursuit of minimalism, some developers shorten or remove text blocks from pages. But it is this content that often contains keywords that have allowed the site to occupy leading positions in search engines. Any changes to the text content should be made only after analyzing the semantics and under the control of SEO specialists.
The negative impact of the new design on customers
In addition to SEO aspects, it is important that the new design does not create difficulties for users.
Changing the usual UI/UX
Intuitiveness and ease of use are the keys to the success of any modern resource. If customers are used to a certain ordering or navigation logic, radical interface changes can confuse them and reduce conversion. At DVL, we work in detail on every design element to keep it clear and easy to use.
Lack of mobile adaptability
A significant part of users access the site from mobile devices. Ignoring responsiveness can result in huge losses in leads and traffic. Therefore, we focus on creating an adaptive design that will be displayed correctly on any device.
The safe redesign algorithm from the DVL web studio is designed so that the modernization of your site will only contribute to the growth of sales. We adhere to a clear and proven cooperation plan, which allows us to implement the project as quickly as possible and without delays. All work is carried out with complete transparency: we agree in advance on the cost, terms and key stages.
The redesign process is divided into several clear and thought-out steps:
1. Comprehensive audit. We analyze the current position of your site in search engines and determine the most popular traffic pages.
2. Projecting. We develop prototypes, where the main emphasis is on convenience and design logic, providing an intuitive user experience.
3. Technical setting. We optimize the site's loading speed, clean the code and properly configure redirects so that all functions work flawlessly.
4. Control and support. We provide detailed testing and provide technical support already after the site is launched.
Our goal is to create a product that brings real business benefit. We guarantee the effectiveness and safe transition of your online resource to a new technological level. Open to dialogue at every stage of development, we are ready to take into account your new wishes and implement them.
Thanks to the reasonable cost of services and many years of experience of our team, you can be sure of a successful website update without risks. Contact us now to help make your resource modern, fast and profitable. Let's turn your website into a tool to strengthen your business together!